One of Africa’s leading bookmakers, Parimatch Africa, has reportedly become the latest operator to make the move to the real-time customer engagement platform, FAST TRACK CRM (FT CRM).
Operating in partnership with the Pari Match group of companies, the Tanzania-based firm is fast becoming a leading sports betting operation in the world’s second-largest and second most-populous continent.
The operator is currently responsible for sports betting shops in Tanzania and has plans to roll-out further sports betting shops in major c…